The Challenge

Create a user-centric website for a newly formed health system that can compete with Boston’s biggest and best.

When several long-established healthcare brands with strong name recognition — and each with its own separate website — came together to form a new, comprehensive regional health system, they needed a cohesive website redesign that could attract, educate, convert and serve both new and existing patients.

The Insight

You had me at “What can I help you find?”

Patients want the expertise, technology and reputation of an academic medical center. But they don’t want to sacrifice the warm, caring, personalized attention of local healthcare. In an intuitive, guiding website experience, we needed to demonstrate South Shore Health’s surprising ability to deliver the best of both, as well as showcase all the various locations and highlight strategic partnerships.


Keeping the front end experience simple took some extra legwork on the back end.

Built in ZenCMS, we needed a simple Content Management System for multiple content authors, as well as integration with HubSpot, the patient portal, donations, careers, blog, the system intranet, and e-commerce functionality. However, with six different sub-sites at the onset, first and foremost, we needed to consolidate the disparate sites and migrate content into one cohesive management system.

Woman looking at South Shore Health website on her computer.

Dropping Some Data

First Six Months


Increase in Click-to-Call


Increase Engagement with Physician Bios


Increase with Find a Doctor Engagement


Increase in Overall Sessions

South Short Health website screens.

The Outcome

We now have more engaged patients, who are sure to be healthier patients.

In just 6 months post-launch, the new South Shore Health website saw dramatically improved engagement and consistency throughout the complex ecosystem. This resulted in more new patients, more appointments and, ultimately, a healthier community.