Organizations needed a smarter, more flexible CMS solution and a more secure, supported and faster cloud infrastructure. One that could integrate with any third-party platform and evolve into an open DXP on the bleeding edge of martech software. We came up short finding one that checked all the boxes, so we developed ZenSource.
No CMS or hosting platform is perfect. Actually, most are far from. Proprietary platforms offer an extensive list of powerful features however the price tag can be enormous. In contrast, open source platforms offer a wide range of customizable tools with impressive flexibility and scalability at a fraction of the cost. But they can be inconsistent when delivering security, accessibility and maintenance and clients are often required to hire or re-focus their in-house development teams for support.
We started by replacing what didn't work, enhanced what worked well, then put it all together to build something no one has else done.
Businesses and institutions struggle in deciding what path to choose for their martech platform solution. The powerful, but expensive proprietary platform or the cost-effective and flexible open source solution. If they had their druthers, technology and marketing professionals wanted the best of both worlds. It had to be something they could own and develop in house if they wanted to without being tied to an external vendor. Not to mention, it had to provide more flexibility in its features, layouts and modules to allow their digital ecosystem with their own teams. An intuitive human-centric interface was table stakes as were admin tools to make publishing far easier and more cohesive than larger, more complex, multi-layered platforms. That solution they wanted didn’t exist, so we built it.